How a beauty specialist photo session is organised step by step. Eugenie Smirnova — wedding, corporate and lifestyle photographer in Toulouse and Southwest France

February 4, 2025

For beauty professionals like lash artists, high-quality visuals are essential for showcasing expertise and attracting new clients. A personal branding photo session goes beyond just pretty images—it creates a strong visual identity that builds trust and elevates your brand. Here’s how I, Eugénie Smirnova, organize a photo session specifically for a lash artist like @kat.s_eyes in Toulouse.

How a beauty specialist photo session is organised step by step. Eugenie Smirnova — wedding, corporate and lifestyle photographer in Toulouse and Southwest France

Gathering references and understanding the brand

Before the session, we discuss your brand aesthetics, ideal clientele, and the message you want to convey. Do you prefer a minimal, clean look or a luxurious, glamorous vibe? Together, we gather references to define the mood, lighting, and compositions that best represent your brand.

Choosing the model

Selecting the right model is crucial. The model should have natural lashes suitable for close-up shots to highlight the precision of your work. Ideally, we choose someone who matches your brand style and can showcase your lash extensions in a natural yet eye-catching way.

Scheduling the session

We pick the best time and date based on natural light conditions or studio availability. Mornings or early afternoons often work best for natural, soft lighting. The session usually lasts 2-3 hours to capture a mix of portraits, close-up lash details, and branding shots.

Selecting the location

The location sets the tone for your brand. Options include:

Your studio or salon for an authentic behind-the-scenes feel.

A lifestyle setting such as a bright, modern space for a relaxed, approachable brand.

Outdoor or natural light spaces for a fresh, airy feel.

Capturing a variety of content

To maximize the session, we create different types of visuals:

Portraits of you working — natural and professional.

Detail shots of lashes — focusing on application and results.

Before-and-after photos — to highlight transformations.

Short videos for Instagram reels and TikTok — quick clips of your technique, client reactions, or the final result.

Content strategy for several weeks

A successful branding shoot provides content for weeks or even months. We ensure a variety of images to use across platforms:

Website & portfolio updates
Instagram & TikTok posts and reels
Behind-the-scenes stories
Before-and-after transformations
Client testimonials with images

A well-planned photo session is a powerful tool for showcasing your skills and attracting new clients. From selecting the right model to capturing high-quality images and short videos, every step ensures that your brand stands out.

One crucial element that often gets overlooked is the role of a makeup artist. A professional makeup application enhances the model’s features, ensuring that the final images look polished and refined. Well-prepared skin and subtle makeup help highlight the eyes and lashes, making your work shine even more.

If you’re ready to elevate your beauty brand with a personalized photo session, let’s create stunning visuals together.